Every blogger desire traffic and conversion. But to accomplish that goal you need to work hard on your search engine optimization.
Without an effective SEO strategy, it’s totally impossible for you to reach the first page of search results and generate leads. In today’s post, I will share with you 7 ways to improve the SEO ranking of your website.
7 Ways to Improve SEO Ranking of Your Website
1. Publish Quality content
Quality content is what makes you stand out from the rest of your competitors. When you publish content according to your audience interest, your post gets appreciated by your readers and thus increases engagement.
This boost in user engagement raises your dwell time and eventually improve the SEO ranking of your website. Furthermore, regular updates help you to inform search engine crawlers that your content is fresh and valuable for users.
2. Enhance page loading speed
Page speed is another major factor that directly influences your site search engine optimization. To prevent visitors from abandoning your website, a fast loading page speed is indeed required.
When your website takes more than 3 seconds to load, it irritates visitors and compels them to relinquish your website. As a result, your bounce rate rises up and drops down your page rank in search results.
Perhaps, to avoid such a situation it’s important you analyze your page speed using tools like Google Page Insights or Pingdom and try best to elevate it as much as possible.
3. Construct Captivating title
A great headline plays a huge role in getting your blog post click and read by your visitors. If your title is not catchy and optimized for search engine, then it can hurt your SEO efforts.
To attract people attention and drive website traffic, your title has to be descriptive, short and keyword-rich. By constructing an enthralling headline with an adequate mix of keywords and emotional flip, you can achieve a high click-through rate and improve the SEO ranking of your website.
4. Link to other relevant sites
Search engine crawlers take outbound links into account to understand your niche and assess how reliable your site is. When you link your content to other relevant sites, it helps you to win the trust of Google and prove your credibility.
Besides, linking to other authoritative sites enables you to ameliorate usability and offer visitors quality experience. However to get full SEO benefit, ensure you link to those websites that are associated with your niche and has high domain authority.
5. Optimize image
Well, you can’t deny the fact that images are actually useful to retain users interest and maintain engagement. After all thousand words of an article with no images can discourage users to read further and chase them away.
Although, images have their own significance they can put pressure in your page loading time, if not compressed properly. Do remember, Google penalize those sites that take too long to load.
That being the case, to steer clear of Google wrath, make sure you optimize your images for web use. Plus, utilizing keywords in image file name along with alt tag helps you to boost the SEO ranking of your website.
6. Fix broken links
Too much-broken links can affect your ranking, if not taken care. When your site has too many broken links, Google assumes your content is not good enough to deliver quality information and thereby rank you low in search results.
Above that, too many 404 errors urge visitors to bounce from your site and proceed to another. This leads to customer loss and damages your reputation.
Hence, to please both human and search engines, it’s compulsory you locate and fix broken links using tools like Brokenlinkcheck or Deadlinkchecker.
Use header tags
Header tags are great to break content into smaller parts and make the topic easier to comprehend. Implementation of header tags allows you to provide better navigation and upgrade user experience.
Moreover, Google considers header tags to evaluate what your page is all about and how the content is beneficial for readers. When you apply keywords in header tags it signals search engine crawlers that your content is relevant and improves the SEO ranking of your website.
7. Make page mobile-friendly
These days majority site traffic usually consist of mobile users. Since large numbers of people employ mobile devices for internet surfing, production of mobile-friendly content has become completely necessary.
To supply seamless navigation and enhance usability, your web page needs to load faster in all sorts of devices. If your web page is not optimized for mobile you can get penalized by Google and end up ranking low in search results.
So, these are the 7 ways you can improve the SEO ranking of your website and grow your business.
Keep in mind, search engine optimization is a complex process. It demands strong tactics and brilliant execution to optimize your page for high search engine ranking.